UGC PAID ADS
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Impressions: 166k
Add to Cart: 46
ROAS: 2.14%
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Impressions: 525k
Add to Cart: 85
ROAS: 2.56%
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CTR: 7.57%
CPC: $0.46
Scroll Stop: 52%
UGC ORGANIC
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ORGANIC REACH: 550k views
PAID ADS:
CTR: 4.57%
Clients Booked: 36
Scroll Stop: 48%
Paid ADs:
Creative Lead on multiple top-performing UGC paid ad campaigns
Collaborating & Creative Direction on UGC influencer campaigns: script writing, & visual briefing
Organic Content:
Creative Lead on multiple top-performing UGC organic content
Created systems to obtain UGC from their community in an affordable, sustainable, and scalable way
Lead an array of community collaborations: scripting, storyboarding, & editing
Helped Flash Pack grow +100k followers hitting 400k followers
Case study #1 : Flash Pack (Social Media Strategist)
Created TOP PERFORMING UGC ADS that outperformed their existing BAU ads in their portfolio in terms of clickthrough rates, % fully watched, and cost per ThruPlay
Clickthrough rate increased 73%,
% fully watched increased 50%,
Cost per ThruPlay dropped 48%, making each 15-second view around half the price if their existing ads
Paid Ads
Organic Content
Case study #2 : Rosetta Stone (Youtube ads)
Paid ads content strategy: scripting, hook variations, storyboarding, filming, editing, post collab analysis, and UGC creation
2-5 ROAS on +8 creatives with multiple reiterated versions for a fall campaign in the UK
Hook #1: Fastest way to learn
Hook #2: Easiest way to learn
Hook #3: Traveling & Local Language
Case study #3: Mobile Pixels
Paid ads content strategy: scripting, hook variations, storyboarding, filming, editing, post collab analysis, and UGC creation
4x higher CTR vs their other ads with a 50% drop in cost-per-click than average. 2.8 ROAS with +4 creatives with multiple hook versions
Hook #1: If you work from a laptop
Hook #2: Save more time with this
Hook #3: Christmas gift for laptop users
Hook #4: Stuck on a Christmas gift?